Program Type:Adult Learning
To be successful, you need to have a solid foundation and a plan to implement. In this Marketing 101 session, you will review the three phases of creating a simple marketing plan: the set-up, the implementation, and the follow-up. You will determine your target market and how you can meet their needs. Then you will complete a one-page marketing plan template. The goal is to have the right offering, at the right price, in the right place at the right time and to connect with your target market by using the right message delivered using the right channel. You will leave this session with a template, resources, and next steps to put into action immediately.
This program is presented in partnership with Anne Arundel Community College's Entrepreneurial Studies.